Emmerthal - On April 28, 2009, Dr. Paul Lohmann® launched their completely re-designed website. In close co-operation with a major local marketing agency, the company re-worked content and structure of their internet presence in order to improve its information content, usability and search engine friendliness.

"The days when a yellow pages listing was sufficient for business success are definitely over. More and more of our customers 'google' the products and services they need. With our new website, we are prepared for the competitive environment of modern search engines, and we give more and targeted information about our versatile products and services to our visitors. " says Dr. Alexander Peters, Head of Business Development & Marketing at Dr. Paul Lohmann®.

With regard to the companies´ products, the website currently focuses on LomaSalt® RS 50 Extra, which is a 50% sodium-reduced salt replacer. Dr. Paul Lohmann® will introduce LomaSalt® RS 50 Extra exclusively at the Vitafoods 2009 in Geneva at booth 331. LomaSalt® RS 50 Extra can be used to achieve salty taste similar to the level of table salt by only formulating 80-90% of material in the corresponding application.

Dr. Paul Lohmann® is the world’s leading provider of specialty mineral salts to the nutrition, dietary supplement, pharmaceutical, cosmetic and technical industries. Over 120 years of manufacturing experience – combined with innovation and flexibility – enables us to respond rapidly to the changing market needs. We offer the broadest available portfolio of mineral salts: more than 350 in about 4000 qualities, designed to provide optimum performance across a wide range of applications.


Presse-Kontakt:

Dr. Paul Lohmann GmbH KG
Dr. Alexander Peters
Hauptstr. 2
31860 Emmerthal
Tel.: +49 5155 63343
Fax: +49 5155 63345
a.peters@lohmann-chemikalien.de
http://www.lohmann-chemikalien.de




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